DentalCare Sirbu decided to stand out from the crowded market of dental clinics in Transylvania, Romania. As a lead product designer, I used the clinic’s brand, researched their clients, managed the project, and mentored the marketing team.
GET young people WHO don’t want to go to the dentist only for an emergency TO find a long-term partner BY providing them with the ability to easily find a long-term, trustworthy, and relatable partner FOR their dental health and aesthetics that is only a click away.
Since August 2022, when the new website went live, the conversion rate has grown by 20% across mobile, tablet, and desktop devices.