Let’s start with an easier question: What is the goal of a good UX/UI design?
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It would be tempting to focus on content because you want to help your clients easily understand your product or service and the multiple benefits you're providing to the market.
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The actual purpose of good UX is to allow users to interact with your product in whatever way they see fit. You need to think about how your websites and mobile applications will affect users. Do they understand what you're saying? Do you portray yourself a friend or partner? Is your design confusing or annoying?
Why you should invest in UX?
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UX has a huge return of investment: Every consumer interaction with your company and products is referred to as user experience (UX). It's no longer just about the product or the benefits but also about how the users feel while using your product: whether it is easy to use, enjoyable, practical, fast, or met a specific need you previously discovered.
70% of CEOs now regard user experience (UX) as a competitive differentiator, assisting in customer acquisition, conversion, and retention. For every $1 invested in UX, marketers can expect to receive $100 in return. This is a 9,900% ROI. (Forbes.com)
How to evaluate your product UX:
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It is useful? The product or service must satisfy the customer's desires or needs. Gaining a more in-depth understanding of a topic and a fresh perspective will be useful components.
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It is desirable? Your product, website, app, or platform should be visually appealing and straightforward. Keep visual elements aligned with the branding but make the user experience a part of the branding identity.
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Can you find stuff easily? (navigable): Apps, websites, or platforms often have extensive menus with many pages and subpages. Easy navigation is mandatory for a successful product.
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Is it usable? Your users must be able to easily do what they came to do. One of the best ways to measure usability is by analyzing the number of clicks, server speed, and familiarity with the design. A nice but very unusual design might be confusing, but a basic design is too dull.
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Is it accessible? Your product should be for everyone when design considers people with disabilities, people with lower education or income, as well as with older generations of devices.
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It is credible? You know the internet is full of scams. Even if your company is 100% legit, your content must be credible to avoid being considered a potential scam by visitors. Make sure you have social proof such as online reviews or video reviews, write the content carefully, do not copy it, and do not use too many clichés.
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Is it valuable? Your users prioritize different aspects of their experience; therefore, the value is subjective. However, there are a few key components: credible, desirable, usable, accessible, useful, and navigable. Mixes of these components make the product valuable.
